/* =========================================================
   AI BUSINESS GROWTH WEBSITES — Core Stylesheet
   Design language: "Dispatch ticket" — the visual vocabulary
   of a trade job-sheet / service ticket, crossed with a
   quietly confident technology product.
   ========================================================= */

/* ---------- Fonts ---------- */
@import url('https://fonts.googleapis.com/css2?family=Space+Grotesk:wght@400;500;600;700&family=IBM+Plex+Sans:wght@400;500;600;700&family=IBM+Plex+Mono:wght@400;500;600&display=swap');

/* ---------- Tokens ---------- */
:root{
  --ink: #0C1420;
  --ink-soft: #16223A;
  --ink-muted: #4C5A72;
  --paper: #F5F6F2;
  --card: #FFFFFF;
  --line: #E2E1D8;
  --line-strong: #C9C8BC;
  --gold: #B7893A;
  --gold-deep: #8F6A2B;
  --blue: #2F6FED;
  --blue-deep: #1E4FC0;
  --green: #1E7A4C;
  --red: #C1442B;

  --radius-s: 6px;
  --radius-m: 12px;
  --radius-l: 20px;

  --shadow-card: 0 1px 2px rgba(12,20,32,0.04), 0 8px 24px rgba(12,20,32,0.06);
  --shadow-card-hover: 0 4px 10px rgba(12,20,32,0.08), 0 20px 40px rgba(12,20,32,0.10);

  --font-display: 'Space Grotesk', 'Segoe UI', sans-serif;
  --font-body: 'IBM Plex Sans', 'Segoe UI', sans-serif;
  --font-mono: 'IBM Plex Mono', 'Courier New', monospace;

  --container: 1180px;
}

/* ---------- Reset ---------- */
*, *::before, *::after{ box-sizing: border-box; }
html{ scroll-behavior: smooth; }
body{
  margin:0;
  background: var(--paper);
  color: var(--ink);
  font-family: var(--font-body);
  font-size: 17px;
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
}
img{ max-width:100%; display:block; }
a{ color: inherit; text-decoration:none; }
ul{ margin:0; padding:0; list-style:none; }
h1,h2,h3,h4{ font-family: var(--font-display); margin:0; line-height:1.12; letter-spacing:-0.01em; }
p{ margin:0; }
button{ font-family:inherit; cursor:pointer; }

@media (prefers-reduced-motion: reduce){
  *{ animation-duration: 0.001ms !important; animation-iteration-count: 1 !important; transition-duration: 0.001ms !important; scroll-behavior:auto !important; }
}

:focus-visible{ outline: 3px solid var(--blue); outline-offset: 3px; }

.container{ max-width: var(--container); margin: 0 auto; padding: 0 28px; }

section{ position:relative; }

/* ---------- Type scale ---------- */
.eyebrow{
  font-family: var(--font-mono);
  font-size: 12.5px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--gold-deep);
  display:flex; align-items:center; gap:10px;
  font-weight:500;
}
.eyebrow::before{
  content:"";
  width:22px; height:1px; background: var(--gold-deep);
  display:inline-block;
}
.eyebrow.on-dark{ color:#D9B876; }
.eyebrow.on-dark::before{ background:#D9B876; }
.eyebrow.blue{ color: var(--blue-deep); }
.eyebrow.blue::before{ background: var(--blue-deep); }

h1{ font-size: clamp(2.4rem, 4.6vw, 3.85rem); font-weight:600; }
h2{ font-size: clamp(1.9rem, 3.2vw, 2.6rem); font-weight:600; }
h3{ font-size: 1.32rem; font-weight:600; }
.lede{ font-size: 1.18rem; color: var(--ink-muted); line-height:1.65; }
.section-head{ max-width: 680px; margin-bottom: 44px; }
.section-head.center{ margin-left:auto; margin-right:auto; text-align:center; }

/* ---------- Buttons ---------- */
.btn{
  display:inline-flex; align-items:center; justify-content:center; gap:10px;
  padding: 15px 26px;
  font-family: var(--font-body);
  font-weight:600; font-size:15.5px;
  border-radius: var(--radius-s);
  border: 1.5px solid transparent;
  transition: transform .18s ease, box-shadow .18s ease, background .18s ease, border-color .18s ease, color .18s ease;
  white-space: nowrap;
}
.btn-primary{ background: var(--ink); color:#fff; }
.btn-primary:hover{ background: var(--blue-deep); transform: translateY(-2px); box-shadow: 0 10px 24px rgba(30,79,192,0.28); }
.btn-gold{ background: linear-gradient(135deg, var(--gold), var(--gold-deep)); color:#fff; }
.btn-gold:hover{ transform: translateY(-2px); box-shadow: 0 10px 24px rgba(183,137,58,0.35); }
.btn-outline{ background: transparent; color: var(--ink); border-color: var(--line-strong); }
.btn-outline:hover{ border-color: var(--ink); background: var(--ink); color:#fff; transform: translateY(-2px); }
.btn-outline.on-dark{ color:#fff; border-color: rgba(255,255,255,0.35); }
.btn-outline.on-dark:hover{ background:#fff; color: var(--ink); border-color:#fff; }
.btn-block{ width:100%; }
.btn svg{ width:16px; height:16px; flex-shrink:0; }

/* ---------- Phone bar (sitewide announcement) ---------- */
.phone-bar{ background: var(--ink); color:#fff; padding: 10px 0; }
.phone-bar-inner{
  display:flex; align-items:center; justify-content:center; gap:14px; flex-wrap:wrap;
  text-align:center; font-size:13px;
}
.phone-bar-text{ color: rgba(255,255,255,0.72); }
.phone-bar-text strong{ color:#fff; }
.phone-bar-number{
  font-family: var(--font-mono); font-weight:600; letter-spacing:0.02em;
  background: var(--gold); color: var(--ink); padding:5px 12px; border-radius:999px;
  display:inline-flex; align-items:center; gap:6px; white-space:nowrap;
}
.phone-bar-tag{ font-family: var(--font-mono); font-size:10px; color: rgba(255,255,255,0.4); letter-spacing:0.05em; text-transform:uppercase; }
@media (max-width: 700px){ .phone-bar-text{ display:none; } }

/* ---------- Phone CTA card ---------- */
.phone-cta{
  display:flex; gap:22px; align-items:flex-start;
  background: var(--card); border:1px solid var(--line); border-left:3px solid var(--gold);
  border-radius: var(--radius-m); padding: 30px 28px; box-shadow: var(--shadow-card);
}
.phone-cta-icon{
  width:52px; height:52px; border-radius:50%; background: var(--ink); color: var(--gold);
  display:flex; align-items:center; justify-content:center; flex-shrink:0; font-size:22px;
}
.phone-cta h3{ margin: 4px 0 8px; }
.phone-cta p{ color: var(--ink-muted); font-size:15px; margin-bottom:18px; }
.phone-cta .phone-number-link{
  font-family: var(--font-mono); font-weight:600; font-size:1.05rem; color: var(--ink);
  display:inline-flex; align-items:center; gap:8px; border:1.5px solid var(--line-strong);
  border-radius: var(--radius-s); padding:11px 18px; transition: all .2s ease;
}
.phone-cta .phone-number-link:hover{ border-color: var(--ink); background: var(--ink); color:#fff; }
.phone-cta .lang-note{ margin-top:12px; font-family: var(--font-mono); font-size:12px; color: var(--gold-deep); }

/* ---------- Package builder (basket) ---------- */
.builder-wrap{ display:grid; grid-template-columns: 1.5fr 1fr; gap:28px; align-items:start; }
.builder-item{
  display:flex; gap:18px; align-items:flex-start; background: var(--card); border:1px solid var(--line);
  border-radius: var(--radius-m); padding:24px; margin-bottom:16px; cursor:pointer; transition: border-color .2s ease, box-shadow .2s ease;
}
.builder-item:hover{ border-color: var(--line-strong); }
.builder-item.checked{ border-color: var(--blue); box-shadow: 0 0 0 3px rgba(47,111,237,0.10); }
.builder-item input[type=checkbox]{ width:20px; height:20px; margin-top:3px; accent-color: var(--blue); flex-shrink:0; cursor:pointer; }
.builder-item-body{ flex:1; }
.builder-item-row{ display:flex; justify-content:space-between; align-items:baseline; gap:12px; flex-wrap:wrap; }
.builder-item h4{ font-family: var(--font-display); font-weight:600; font-size:1.05rem; }
.builder-item .price{ font-family: var(--font-mono); font-weight:600; font-size:0.95rem; color: var(--ink); white-space:nowrap; }
.builder-item .price.tbc{ color: var(--gold-deep); }
.builder-item p{ color: var(--ink-muted); font-size:14px; margin-top:6px; }
.builder-item .flag{ font-family: var(--font-mono); font-size:10.5px; text-transform:uppercase; letter-spacing:0.06em; background: var(--paper); border:1px solid var(--line-strong); border-radius:4px; padding:2px 7px; margin-left:8px; color: var(--ink-muted); }

.builder-summary{
  background: var(--ink); color:#fff; border-radius: var(--radius-m); padding: 30px 26px; position:sticky; top:100px;
}
.builder-summary h4{ color:#fff; font-size:1.1rem; margin-bottom:18px; }
.builder-summary-line{ display:flex; justify-content:space-between; padding:10px 0; border-top:1px solid rgba(255,255,255,0.12); font-size:14px; color: rgba(255,255,255,0.75); }
.builder-summary-line span:last-child{ font-family: var(--font-mono); color:#fff; }
.builder-summary-total{ display:flex; justify-content:space-between; align-items:baseline; padding:18px 0 6px; margin-top:6px; border-top:1px solid rgba(255,255,255,0.2); }
.builder-summary-total .label{ font-size:14px; color: rgba(255,255,255,0.75); }
.builder-summary-total .amount{ font-family: var(--font-display); font-weight:700; font-size:1.7rem; }
.builder-footnote{ font-size:11.5px; color: rgba(255,255,255,0.42); margin-top:14px; line-height:1.5; }

/* ---------- Header ---------- */
.site-header{
  position: sticky; top:0; z-index: 100;
  background: var(--paper);
  border-bottom: 1px solid var(--line);
}
.site-header .container{
  display:flex; align-items:center; justify-content:space-between;
  height: 82px;
}
.brand{ display:flex; align-items:center; gap:11px; }
.brand img{ height: 30px; width:auto; }
.brand-lockup{ display:flex; flex-direction:column; line-height:1.05; }
.brand-name{ font-family: var(--font-display); font-weight:700; font-size: 15px; letter-spacing: 0.01em; }
.brand-tag{ font-family: var(--font-mono); font-size: 10px; letter-spacing:0.08em; color: var(--gold-deep); text-transform:uppercase; margin-top:2px;}

.main-nav{ display:flex; align-items:center; gap: 24px; }
.main-nav a{
  font-size: 13.8px; font-weight:500; color: var(--ink-soft); white-space:nowrap;
  position:relative; padding: 6px 0;
}
.main-nav a::after{
  content:""; position:absolute; left:0; right:0; bottom:0; height:2px;
  background: var(--gold); transform: scaleX(0); transform-origin:left;
  transition: transform .22s ease;
}
.main-nav a:hover::after, .main-nav a.active::after{ transform: scaleX(1); }
.main-nav a.active{ color: var(--ink); }

.header-actions{ display:flex; align-items:center; gap:16px; }
.nav-toggle{
  display:none; background:none; border:none; padding:8px; width:40px; height:40px;
  flex-direction:column; justify-content:center; gap:5px;
}
.nav-toggle span{ display:block; height:2px; background: var(--ink); border-radius:2px; transition: all .25s ease; }

@media (max-width: 560px){
  .brand-name{ font-size: 12.5px; }
  .brand-tag{ font-size: 9px; }
  .brand img{ height: 26px; }
}

@media (max-width: 940px){
  .main-nav{
    position: fixed; top: 82px; left:0; right:0; bottom:0; background: var(--paper);
    flex-direction:column; align-items:flex-start; gap:0;
    padding: 8px 28px 28px; transform: translateY(-8px); opacity:0; pointer-events:none;
    transition: opacity .22s ease, transform .22s ease; overflow-y:auto; z-index:99;
  }
  .main-nav.open{ opacity:1; transform:translateY(0); pointer-events:auto; }
  .main-nav a{ width:100%; padding: 15px 0; border-bottom:1px solid var(--line); font-size:16px; }
  .header-actions .btn-outline{ display:none; }
  .nav-toggle{ display:flex; }
  .nav-toggle.open span:nth-child(1){ transform: translateY(7px) rotate(45deg); }
  .nav-toggle.open span:nth-child(2){ opacity:0; }
  .nav-toggle.open span:nth-child(3){ transform: translateY(-7px) rotate(-45deg); }
}

/* ---------- Call chip (signature motif) ---------- */
.call-chip{
  display:inline-flex; align-items:center; gap:9px;
  background: var(--ink); color:#fff;
  padding: 9px 16px 9px 12px; border-radius: 999px;
  font-family: var(--font-mono); font-size: 12.5px; letter-spacing:0.03em;
  box-shadow: var(--shadow-card);
}
.call-chip .dot{
  width:8px; height:8px; border-radius:50%; background: #57D18B; flex-shrink:0;
  box-shadow: 0 0 0 0 rgba(87,209,139,0.6);
  animation: pulse-dot 1.8s infinite;
}
.call-chip.ringing .dot{ background:#F2B84B; box-shadow: 0 0 0 0 rgba(242,184,75,0.6); }
@keyframes pulse-dot{
  0%{ box-shadow: 0 0 0 0 rgba(87,209,139,0.55); }
  70%{ box-shadow: 0 0 0 9px rgba(87,209,139,0); }
  100%{ box-shadow: 0 0 0 0 rgba(87,209,139,0); }
}

/* ---------- Ticket component (signature motif) ---------- */
.ticket{
  background: var(--card);
  border: 1px solid var(--line);
  border-left: 3px solid var(--ink);
  border-radius: var(--radius-m);
  padding: 26px 26px 24px;
  box-shadow: var(--shadow-card);
  transition: transform .25s ease, box-shadow .25s ease, border-color .25s ease;
  position:relative;
}
.ticket:hover{ transform: translateY(-4px); box-shadow: var(--shadow-card-hover); }
.ticket.is-handled{ border-left-color: var(--blue); }
.ticket-row{ display:flex; align-items:center; justify-content:space-between; gap: 12px; margin-bottom:16px; }
.ticket-id{ font-family: var(--font-mono); font-size:12px; color: var(--ink-muted); letter-spacing:0.04em; }
.stamp{
  font-family: var(--font-mono); font-size: 11px; font-weight:600; letter-spacing: 0.09em;
  text-transform:uppercase; padding: 4px 10px; border-radius: 4px; border:1.5px solid currentColor;
  transform: rotate(-3deg);
}
.stamp.stamp-missed{ color: var(--red); }
.stamp.stamp-handled{ color: var(--green); }
.ticket h3{ font-size: 1.12rem; margin-bottom:10px; }
.ticket p{ color: var(--ink-muted); font-size: 15.5px; }

/* ---------- Reveal on scroll ---------- */
.reveal{ opacity:0; transform: translateY(22px); transition: opacity .7s ease, transform .7s ease; }
.reveal.in{ opacity:1; transform: translateY(0); }
.reveal-stagger > *{ transition-delay: calc(var(--i,0) * 90ms); }

/* ---------- Hero ---------- */
.hero{
  padding: 64px 0 96px;
  overflow:hidden;
}
.hero .container{
  display:grid;
  grid-template-columns: 1.02fr 0.98fr;
  grid-template-areas: "heading visual" "details visual";
  column-gap: 60px; row-gap: 22px;
  align-items:center;
}
.hero-heading{ grid-area: heading; display:flex; flex-direction:column; gap:18px; }
.hero-details{ grid-area: details; }
.hero-visual{ grid-area: visual; }
.hero-heading .eyebrow{ margin-bottom:0; }
.hero-details .lede{ margin-bottom:34px; max-width: 480px; }
.hero-ctas{ display:flex; gap:16px; flex-wrap:wrap; margin-bottom: 28px;}
.hero-tagline{ font-family: var(--font-mono); font-size:13px; letter-spacing:0.08em; color: var(--ink-muted); text-transform:uppercase; }

.hero-visual{ position:relative; }
.hero-frame{
  border-radius: var(--radius-l);
  overflow:hidden;
  box-shadow: var(--shadow-card-hover);
  position:relative;
}
.hero-frame img{ width:100%; height:100%; object-fit:cover; aspect-ratio: 4/3.3; }
.hero-float{
  position:absolute; background: #fff; border-radius: var(--radius-m);
  box-shadow: var(--shadow-card-hover); padding: 14px 16px;
  display:flex; align-items:center; gap:12px;
  animation: float-y 5s ease-in-out infinite;
}
.hero-float.float-1{ top: 8%; left: -8%; }
.hero-float.float-2{ bottom: 10%; right: -9%; animation-delay: .8s; }
.hero-float .icon{
  width:34px; height:34px; border-radius:8px; display:flex; align-items:center; justify-content:center;
  background: var(--paper); flex-shrink:0;
}
.hero-float .icon svg{ width:18px; height:18px; }
.hero-float .label{ font-size:11px; color: var(--ink-muted); font-family: var(--font-mono); letter-spacing:0.03em; }
.hero-float .value{ font-size:14.5px; font-weight:600; }
@keyframes float-y{
  0%,100%{ transform: translateY(0); }
  50%{ transform: translateY(-9px); }
}

@media (max-width: 980px){
  .hero .container{
    grid-template-columns: 1fr;
    grid-template-areas: "heading" "visual" "details";
    row-gap:26px;
  }
  .hero{ padding: 28px 0 56px; }
  .hero-float{ display:none; }
  .hero-details .lede{ max-width:none; }
  .hero-frame img{ aspect-ratio: 5/4; }
}

/* ---------- Bands / sections ---------- */
.band{ padding: 96px 0; }
.band-tight{ padding: 72px 0; }
.band-dark{ background: var(--ink); color: #fff; }
.band-dark .ink-muted-on-dark{ color: rgba(255,255,255,0.62); }
.band-paper{ background: var(--paper); }
.band-card-bg{ background: #EFEDE4; }

.divider-line{ height:1px; background: var(--line); border:none; margin:0; }

/* ---------- Grids ---------- */
.grid-3{ display:grid; grid-template-columns: repeat(3, 1fr); gap: 24px; }
.grid-2{ display:grid; grid-template-columns: repeat(2, 1fr); gap: 24px; }
.grid-4{ display:grid; grid-template-columns: repeat(4, 1fr); gap: 22px; }
@media (max-width: 900px){
  .grid-3, .grid-4{ grid-template-columns: 1fr 1fr; }
}
@media (max-width: 620px){
  .grid-3, .grid-2, .grid-4{ grid-template-columns: 1fr; }
}
@media (max-width: 900px){
  .builder-wrap{ grid-template-columns: 1fr; }
  .builder-summary{ position:static; }
}

/* ---------- FAQ accordion ---------- */
.faq-group-title{ font-family: var(--font-mono); font-size:12.5px; letter-spacing:0.1em; text-transform:uppercase; color: var(--gold-deep); margin: 48px 0 18px; }
.faq-group-title:first-child{ margin-top:0; }
.faq-item{ border-top:1px solid var(--line); }
.faq-item:last-child{ border-bottom:1px solid var(--line); }
.faq-q{
  width:100%; text-align:left; background:none; border:none; padding: 22px 0; display:flex;
  align-items:center; justify-content:space-between; gap:20px; font-family: var(--font-display);
  font-weight:600; font-size:1.05rem; color: var(--ink);
}
.faq-q .plus{ flex-shrink:0; width:26px; height:26px; border-radius:50%; border:1.5px solid var(--line-strong); display:flex; align-items:center; justify-content:center; font-size:16px; color: var(--ink-muted); transition: transform .25s ease, background .25s ease, color .25s ease; }
.faq-item.open .faq-q .plus{ transform: rotate(45deg); background: var(--ink); color:#fff; border-color: var(--ink); }
.faq-a{ max-height:0; overflow:hidden; transition: max-height .3s ease; }
.faq-a-inner{ padding-bottom:24px; color: var(--ink-muted); font-size:15.5px; max-width:720px; }
.faq-a-inner strong{ color: var(--ink); }

/* ---------- Split blocks (image + copy) ---------- */
.split{ display:grid; grid-template-columns: 1fr 1fr; gap: 64px; align-items:center; }
.split.reverse .split-media{ order:2; }
.split-media img{ border-radius: var(--radius-l); box-shadow: var(--shadow-card); }
@media (max-width: 900px){
  .split{ grid-template-columns:1fr; gap:36px; }
  .split.reverse .split-media{ order:0; }
}

/* ---------- Pain point list ---------- */
.pain-list{ display:flex; flex-direction:column; gap:0; }
.pain-item{
  display:grid; grid-template-columns: 90px 1fr; gap:24px;
  padding: 30px 0; border-top: 1px solid var(--line);
}
.pain-item:last-child{ border-bottom: 1px solid var(--line); }
.pain-tag{ font-family: var(--font-mono); font-size:12px; color: var(--ink-muted); padding-top:4px; }
.pain-item h3{ margin-bottom: 8px; }
.pain-item p{ color: var(--ink-muted); }
.pain-item .kicker{ font-weight:600; color: var(--ink); }

/* ---------- Process chain (journey diagram) ---------- */
.chain{ display:flex; align-items:flex-start; justify-content:space-between; gap:0; position:relative; margin-top:10px; }
.chain::before{
  content:""; position:absolute; top:23px; left: 6%; right:6%; height:1px;
  background-image: linear-gradient(to right, var(--line-strong) 0 6px, transparent 6px 14px);
  background-size: 14px 1px; background-repeat: repeat-x;
}
.chain-step{ position:relative; flex:1; display:flex; flex-direction:column; align-items:center; text-align:center; padding: 0 8px; }
.chain-node{
  width:46px; height:46px; border-radius:50%; background: var(--card); border: 1.5px solid var(--line-strong);
  display:flex; align-items:center; justify-content:center; margin-bottom:16px; position:relative; z-index:2;
  font-family: var(--font-mono); font-weight:600; font-size:13px; color: var(--ink-muted);
}
.chain-step.is-active .chain-node{ background: var(--ink); color:#fff; border-color: var(--ink); }
.chain-step h4{ font-size:14.5px; font-weight:600; margin-bottom:6px; }
.chain-step p{ font-size: 13px; color: var(--ink-muted); }
@media (max-width: 900px){
  .chain{ flex-direction:column; align-items:stretch; gap:22px; }
  .chain::before{ display:none; }
  .chain-step{ flex-direction:row; text-align:left; align-items:flex-start; padding:0; }
  .chain-node{ margin-bottom:0; margin-right:16px; flex-shrink:0; }
}

/* ---------- Service pipeline (ATTRACT / CAPTURE ...) ---------- */
.pipeline{ display:grid; grid-template-columns: repeat(6, 1fr); gap:2px; background: var(--line); border-radius: var(--radius-m); overflow:hidden; border:1px solid var(--line); }
.pipe-cell{ background:#fff; padding: 28px 18px; text-align:center; }
.pipe-cell .num{ font-family: var(--font-mono); font-size:11px; color: var(--gold-deep); margin-bottom:14px; }
.pipe-cell h4{ font-size:14px; margin-bottom:8px; }
.pipe-cell p{ font-size:12.5px; color: var(--ink-muted); line-height:1.5; }
@media (max-width: 940px){ .pipeline{ grid-template-columns: repeat(3,1fr); } }
@media (max-width: 560px){ .pipeline{ grid-template-columns: repeat(2,1fr); } }

/* ---------- Feature / value cards ---------- */
.card{
  background: var(--card); border:1px solid var(--line); border-radius: var(--radius-m);
  padding: 30px; box-shadow: var(--shadow-card); transition: transform .25s ease, box-shadow .25s ease;
}
.card:hover{ transform: translateY(-4px); box-shadow: var(--shadow-card-hover); }
.card .icon-badge{
  width:44px; height:44px; border-radius:10px; background: var(--ink); color:#fff;
  display:flex; align-items:center; justify-content:center; margin-bottom:20px;
}
.card .icon-badge svg{ width:22px; height:22px; }
.card h3{ margin-bottom:10px; }
.card p{ color: var(--ink-muted); font-size:15.5px; }

/* ---------- Situations strip ---------- */
.situations{ display:flex; flex-wrap:wrap; gap:12px; }
.situation-pill{
  font-family: var(--font-mono); font-size:12.5px; letter-spacing:0.02em;
  border:1px solid var(--line-strong); border-radius:999px; padding:10px 18px; color: var(--ink-soft);
}

/* ---------- Stats ---------- */
.stat-block{ text-align:center; }
.stat-num{ font-family: var(--font-display); font-size: 2.5rem; font-weight:700; }
.stat-label{ font-size:13px; color: var(--ink-muted); margin-top:6px; letter-spacing:0.02em; }

/* ---------- Pricing ---------- */
.pricing-wrap{ display:grid; grid-template-columns: 1.05fr 0.95fr; gap: 0; border-radius: var(--radius-l); overflow:hidden; box-shadow: var(--shadow-card-hover); }
.pricing-info{ background: var(--ink); color:#fff; padding: 56px 48px; }
.pricing-info .eyebrow{ margin-bottom:20px; }
.pricing-info h2{ color:#fff; margin-bottom:18px; }
.pricing-info p{ color: rgba(255,255,255,0.68); margin-bottom:28px; }
.pricing-card{ background:#fff; padding: 56px 48px; display:flex; flex-direction:column; }
.founding-tag{
  display:inline-flex; align-items:center; gap:8px; font-family: var(--font-mono); font-size:11.5px;
  letter-spacing:0.08em; text-transform:uppercase; color: var(--gold-deep);
  border: 1px solid var(--gold); border-radius:999px; padding:7px 14px; margin-bottom:22px; width:fit-content;
}
.price-line{ display:flex; align-items:baseline; gap:12px; padding: 16px 0; border-top:1px solid var(--line); }
.price-line:last-of-type{ border-bottom:1px solid var(--line); }
.price-line .label{ flex:1; font-size:15px; color: var(--ink-muted); }
.price-line .amount{ font-family: var(--font-display); font-size:1.35rem; font-weight:600; }
.price-total{ display:flex; align-items:baseline; justify-content:space-between; padding: 22px 0; }
.price-total .label{ font-size:15px; color: var(--ink-muted); }
.price-total .amount{ font-family: var(--font-display); font-size:2.1rem; font-weight:700; }
.price-then{ font-size:14px; color: var(--ink-muted); margin: 4px 0 26px; }
.price-then strong{ color: var(--ink); font-family: var(--font-mono); font-size:15px; }
.includes-list{ display:flex; flex-direction:column; gap:11px; margin: 26px 0 30px; }
.includes-list li{ display:flex; align-items:flex-start; gap:10px; font-size:14.5px; color: var(--ink-soft); }
.includes-list svg{ width:17px; height:17px; flex-shrink:0; margin-top:2px; color: var(--blue); }

@media (max-width: 900px){
  .pricing-wrap{ grid-template-columns:1fr; }
  .pricing-info, .pricing-card{ padding: 40px 28px; }
}

/* ---------- Steps (How it works) ---------- */
.steps{ display:flex; flex-direction:column; }
.step-row{ display:grid; grid-template-columns: 120px 1fr; gap: 32px; padding: 38px 0; border-top:1px solid var(--line); align-items:start; }
.step-row:last-child{ border-bottom:1px solid var(--line); }
.step-num{ font-family: var(--font-display); font-size:2.6rem; font-weight:700; color: var(--line-strong); }
.step-body h3{ margin-bottom:10px; }
.step-body p{ color: var(--ink-muted); max-width: 560px; }

/* ---------- Quote / about ---------- */
.founder-photo{
  aspect-ratio: 3/3.6; border-radius: var(--radius-l); overflow:hidden;
  background: linear-gradient(160deg, #EDEAE0, #E1DED2);
  display:flex; align-items:center; justify-content:center; position:relative;
  box-shadow: var(--shadow-card);
}
.founder-photo img{ width:100%; height:100%; object-fit:cover; }
.founder-photo .placeholder-note{
  text-align:center; padding: 32px; color: var(--ink-muted);
}
.founder-photo .placeholder-note svg{ width:38px; height:38px; margin:0 auto 14px; color: var(--gold-deep); }
.founder-photo .placeholder-note strong{ display:block; font-family: var(--font-mono); font-size:12px; letter-spacing:0.06em; text-transform:uppercase; color: var(--ink-soft); margin-bottom:6px; }
.founder-photo .placeholder-note span{ font-size:13px; }

.signature-block{ margin-top: 26px; }
.signature-name{ font-family: var(--font-display); font-weight:700; font-size:1.15rem; }
.signature-role{ font-family: var(--font-mono); font-size:12.5px; color: var(--ink-muted); margin-top:2px; }

/* ---------- Image placeholder (for future uploads) ---------- */
.img-placeholder{
  aspect-ratio: 4/3; border-radius: var(--radius-l); border: 1.5px dashed var(--line-strong);
  background: repeating-linear-gradient(135deg, #EFEDE3, #EFEDE3 10px, #E7E4D8 10px, #E7E4D8 20px);
  display:flex; flex-direction:column; align-items:center; justify-content:center; text-align:center; padding: 24px;
  color: var(--ink-muted);
}
.img-placeholder svg{ width:30px; height:30px; margin-bottom:12px; color: var(--gold-deep); }
.img-placeholder strong{ font-family: var(--font-mono); font-size:11.5px; letter-spacing:0.05em; text-transform:uppercase; color: var(--ink-soft); display:block; margin-bottom:6px; }
.img-placeholder span{ font-size:12.5px; }

/* ---------- Logo strip removed intentionally (no client logos yet) ---------- */

/* ---------- CTA band ---------- */
.cta-band{ background: var(--ink); color:#fff; padding: 96px 0; text-align:center; position:relative; overflow:hidden; }
.cta-band h2{ color:#fff; max-width:720px; margin: 0 auto 20px; }
.cta-band .lede{ color: rgba(255,255,255,0.66); max-width:600px; margin: 0 auto 36px; }
.cta-band .btn-row{ display:flex; gap:16px; justify-content:center; flex-wrap:wrap; }
.cta-band .ticker-list{ margin-top:44px; display:flex; gap:14px; justify-content:center; flex-wrap:wrap; }
.cta-band .ticker-list span{ font-family: var(--font-mono); font-size:12.5px; color: rgba(255,255,255,0.5); }

/* ---------- Footer ---------- */
.site-footer{ background: var(--ink); color: rgba(255,255,255,0.72); padding: 64px 0 28px; }
.footer-top{ display:grid; grid-template-columns: 1.4fr 1fr 1fr; gap: 48px; padding-bottom: 46px; }
.footer-brand img{ height:28px; margin-bottom:16px; filter: brightness(0) invert(1); }
.footer-brand p{ max-width: 300px; font-size:14.5px; color: rgba(255,255,255,0.55); margin-bottom: 20px;}
.footer-col h4{ font-family: var(--font-mono); font-size:11.5px; letter-spacing:0.08em; text-transform:uppercase; color: rgba(255,255,255,0.45); margin-bottom:18px; font-weight:500;}
.footer-col ul{ display:flex; flex-direction:column; gap:12px; }
.footer-col a{ font-size:14.5px; color: rgba(255,255,255,0.78); }
.footer-col a:hover{ color:#fff; }
.footer-email{ font-family: var(--font-mono); font-size:14.5px; }
.footer-bottom{
  border-top:1px solid rgba(255,255,255,0.12); padding-top: 26px;
  display:flex; align-items:center; justify-content:space-between; flex-wrap:wrap; gap:12px;
  font-size:13px; color: rgba(255,255,255,0.45);
}
@media (max-width: 800px){
  .footer-top{ grid-template-columns: 1fr 1fr; }
  .footer-brand{ grid-column: 1 / -1; }
}
@media (max-width: 560px){
  .footer-top{ grid-template-columns: 1fr; }
}

/* ---------- Page hero (interior pages) ---------- */
.page-hero{ padding: 62px 0 60px; border-bottom:1px solid var(--line); }
.page-hero .eyebrow{ margin-bottom: 20px; }
.page-hero h1{ margin-bottom:18px; }
.page-hero .lede{ max-width: 620px; }
.breadcrumb{ font-family: var(--font-mono); font-size:12px; color: var(--ink-muted); margin-bottom:24px; }
.breadcrumb a:hover{ color: var(--ink); }

/* ---------- Utility ---------- */
.mt-0{ margin-top:0; }
.text-center{ text-align:center; }
.mx-auto{ margin-left:auto; margin-right:auto; }
.small-note{ font-size:13.5px; color: var(--ink-muted); }
.tag-list{ display:flex; flex-wrap:wrap; gap:10px; }
.tag{ font-family: var(--font-mono); font-size:12px; border:1px solid var(--line-strong); border-radius:6px; padding:6px 12px; color: var(--ink-soft); }